Inside Indian culture the MasalaWala is the purveyor of spices whose colored and textured stalls are ubiquitously found across every market. The design of the Masalawalla restaurant in the Lower East Side of New York City was influenced by the local traditions from which it originated. Upon entering the space numerous lights hang from the ceiling at various heights mimicking the vibrancy and chaos of the all-night street markets. The entire space within the restaurant is a developed around a contemporary take of the traditional spice cabinet that holds all the essential elements relevant to the recipes. A wooden system of shelves wraps the interior culminating into a wall of sensory imagery creating a modern feel. This grid becomes the palette for displaying the colorful tradition of street food culture in South-Asia, and is punctuated by highlights of gold details throughout. The end result is a textured contemporary space built on traditional ideas of color, foods and textures.
Location: Lower East Side, NY
Scope of work: Restaurant/ Commercial
Architect of record/ design architects: Reese Campbell, Demetrios Comodromos, Sreoshy Banerjea